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Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick - 7th ed. - London : McGraw-Hill, c2013. - xxxv, 885 p. : col. ill. ; 27 cm.

Includes Index

ISBN: 9780077140007 0077140001

Subjects--Topical Terms:
Marketing
Marketing--principles and practice

Dewey Class. No.: 658.8 / JOB

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