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Advertising : principles & practice /

Moriarty, Sandra

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells - 8th ed. - New Jersey : Prrentice-Hall 2009 - 686 p. : col. ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0135009383

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / WEL

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