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Consumer Behavior /

Schiffman, Leon G

Consumer Behavior / Leon G. Schiffman, Laslie Lazar Kanut, Joseph Wisenblit - Boston : Pearson 2010 - 592 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9780137006700

Subjects--Topical Terms:
Consumer
Consumer behavior-marketing

Dewey Class. No.: 658.8342 / SCH

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