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Marketing social change : changing behavior to promote health, social development, and the environment /

Andreasen, Alan R., 1934-

Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen. - 1st ed. - San Francisco : Jossey-Bass, c1995. - xx, 348 p. : ill. ; 24 cm.

Includes bibliographical references (p. 321-337) and indexes.

ISBN: 0787901377

LCCN: 95020785

Subjects--Topical Terms:
Social marketing.
Social change.
Social problems.
Behavior modification.

LC Class. No.: HN18 / .A629 1995

Dewey Class. No.: 303.4 / AND

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