A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill/Irwin, 2003. - xiv, 280 p. : ill. (some col.) ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0072466588 (pbk. : alk. paper) 0071198717 (International : alk. paper)
2002019869
Marketing--Management.
HF5415.13 / .P388 2003
658.8 / PET
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill/Irwin, 2003. - xiv, 280 p. : ill. (some col.) ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0072466588 (pbk. : alk. paper) 0071198717 (International : alk. paper)
2002019869
Marketing--Management.
HF5415.13 / .P388 2003
658.8 / PET