Marketing essentials /
Farese, Lois Schneider
Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk - 2st ed. - New York : Glencoe/McGraw-Hill 1997 - xx, 620 p.: col. ill. ; 28 cm.
Includes glossary and index
0026406012
Marketing
658.8 / FAR
Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk - 2st ed. - New York : Glencoe/McGraw-Hill 1997 - xx, 620 p.: col. ill. ; 28 cm.
Includes glossary and index
0026406012
Marketing
658.8 / FAR