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Marketing essentials /

Farese, Lois Schneider

Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk - 2st ed. - New York : Glencoe/McGraw-Hill 1997 - xx, 620 p.: col. ill. ; 28 cm.

Includes glossary and index

ISBN: 0026406012

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / FAR

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