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Buy me! : new ways to get customers to choose your products and ignore the rest /

Cohen, Marshal.

Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen. - New York McGraw-Hill 2010 - xi, 239 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780071667838 (hbk.) 0071667830 (hbk.)

LCCN: 2010286409

Nat. Bib. No.: GBA9A3769 bnb

Nat. Bib. Agency Control No.: 015402220 Uk

Subjects--Topical Terms:
Consumer behavior.
Marketing.

LC Class. No.: HF5415.32 / .C638 2010

Dewey Class. No.: 658.8342 / COH

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