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Principles of service marketing and management /

Lovelock, Christopher

Principles of service marketing and management / Christopher Lovelock, Lauren Wright - New Jersey : Prentice Hall 1999 - xvii, 414 p. : ill.(col.) ; 28 cm.

Includes bibliographical references and index

ISBN: 013676875X

Subjects--Topical Terms:
Service industries - United States - marketing
Service industries - United States - management

Dewey Class. No.: 658.8 / LOV

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