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Marketing planning 2007 - 2008 /

Beamish, Karen

Marketing planning 2007 - 2008 / Karen Beamish and Ruth Ashford - 1st ed. - Amsterdam ; Boston : Elsevier, c2007. - xi, 402 p. : ill. ; 30 cm.

Includes bibliographical references and index.

ISBN: 9780750684040

LCCN: 2010001386

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Management.

LC Class. No.: HF5415.13 / .B5655 2010

Dewey Class. No.: 658.802 / BEA

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