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Applications in basic marketing : Clippings from the popular business press /

Perreault, William D.

Applications in basic marketing : Clippings from the popular business press / William D. Perreault and E Jerome McCarthy - 2003-2004 edition - Boston McGraw-Hill 2004 - vii, 231 p . : ill. ; 26 cm.

ISBN: 0072864699

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / PER

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