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Marketing research : within a changing information environment /

Hair, Joseph F.

Marketing research : within a changing information environment / Joseph F. Hair, JR, Robert P. Bush and David J. Ortinau - 3rd edition - Boston Mcgraw-Hill c2006 - xxvii,700 p . : ill. (some col.) ; 27 cm.

Includes bibliographical references and index

ISBN: 0072830875

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / HAI

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