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Strategy : winning in the marketplace: core concepts, analytical tools,cases /

Thompson, Arthur A.

Strategy : winning in the marketplace: core concepts, analytical tools,cases / Arthur A. Thompson, John E. Gamble and A.J.Strickland - New Delhi Mcgraw-Hill c2004 - xxxii, 592 p.: col ill.; 27 cm.

Includes index

ISBN: 0072847700

Subjects--Topical Terms:
Strategic planning
Industrial management
Conglomerate corporations--- management
Strategic planning--- Case studies

Dewey Class. No.: 658.4012 / THO

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