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Marketing management /

Marketing management / Philip Kotler ... [et al.]. - 1st European ed. - New York : Prentice Hall Financial Times, c2009. - xxxviii, 889 p. : ill. 28 cm.

Inspired by the American ed. of same title.

Includes bibliographical references and index.

ISBN: 9780273718567 (cased : alk. paper)

LCCN: 2008053888

Subjects--Topical Terms:
Marketing--Management.--Europe
Marketing--Management.

Subjects--Index Terms: Marketing management

LC Class. No.: HF5415.13 / .M35224 2009

Dewey Class. No.: 658.8

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