Marketing management : knowledge and skills /
Peter, Paul J.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill, c2009. - xvii, 782 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 853-860) and index.
9780071280761
2003044199
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2004
658.8 / PET
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill, c2009. - xvii, 782 p. : ill. (some col.) ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 853-860) and index.
9780071280761
2003044199
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 2004
658.8 / PET