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New products management /

Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill Irwin, c2008. - xviii, 558 p. : ill. ; 24 cm.

Includes bibliographical references (p. 505-508) and index.

ISBN: 9780073529882 (alk. paper) 0073529885 (alk. paper) 9780073529882 0073529885

LCCN: 2007036476

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .C72 2008

Dewey Class. No.: 658.575 / CRA

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