Business marketing : connecting strategy, relationships, and learning /
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner - 3rd ed. - Boston : McGraw - Hill 2006 - xxiii, 683 p. : ill. ; 26 cm - (McGraw-Hill/Irwin series in marketing) .
Includes index
0072865784
Marketing
Business marketing
658.8 DWY
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner - 3rd ed. - Boston : McGraw - Hill 2006 - xxiii, 683 p. : ill. ; 26 cm - (McGraw-Hill/Irwin series in marketing) .
Includes index
0072865784
Marketing
Business marketing
658.8 DWY