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Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber - 5th ed. - London : McGraw Hill 2007 - xxxi, 1022 p. : ill. ; 27 cm

Includes bibliographical references, index and CD ROM

ISBN: 0077114159

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.8 / JOB

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