Foundations of marketing /
Jobber, David
Foundations of marketing / David Jobber and John Fahy - 2nd ed. - London : McGraw-Hill Education 2006 - xxiii, 376 p. : ill.(some col.) ; 27 cm.
Includes bibliographical references and index
0077109189
Marketing
658.8 / JOB
Foundations of marketing / David Jobber and John Fahy - 2nd ed. - London : McGraw-Hill Education 2006 - xxiii, 376 p. : ill.(some col.) ; 27 cm.
Includes bibliographical references and index
0077109189
Marketing
658.8 / JOB