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Marketing research /

McDaniel, Carl

Marketing research / Carl McDaniel and Roger Gates - 7th ed. - New York : John Wiley and Sons, Inc 2007 - xxvii, 623 p. : ill. ; 26 cm

Includes bibliographical references and index (Has CD)

ISBN: 0471755281

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / McD

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