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E-commerce /

Rayport, Jeffrey F.

E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski - 1st ed. - Boston : McGraw-Hill/Irwin 2001 - xxxv, 420 p. : ill. ; 26 cm.

Includes bibliographical references and indexes

ISBN: 0072465212

Subjects--Topical Terms:
Electronic commerce
Internet advertising
Internet marketing

Dewey Class. No.: 658.84 / RAY

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