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Applications in basic marketing : clippings from the popular business press /

Perreault, William D.

Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy - 2002-2003 ed. - Boston : McGraw-Hill 2003 - ix, 214 p. : ill. ; 26 cm

Includes bibliographical references

ISBN: 0072557982

Subjects--Topical Terms:
Marketing--Periodicals
Marketing--Periodicals--Management

Dewey Class. No.: 658.8005 / PER

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