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Applications in basic marketing : clippings from the popular business press /

Perreault, William D.

Applications in basic marketing : clippings from the popular business press / William D. Perreault - 2005-2006 ed. - Boston : McGraw-Hill. 2005, - vii, 215p. : ill. ; 26 cm.

Includes bibliographical references

ISBN: 9780072864717

Subjects--Topical Terms:
Basic marketing

Dewey Class. No.: 658.8005 PER

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