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Marketing essentials /

Farese, Lois Schneider

Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk - 1st ed. - New York : Glencoe/McGraw-Hill 2003 - xxviii, 772 p. : ill. ; 27 cm.

Includes glossary and index

ISBN: 0078303974

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / FAR

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