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Marketing /

Marketing / Roger A. Kerin [et al...] - 7th ed. - Boston : McGraw-Hill 2003 - xliii, 741 p.: ill. ; 29 cm.

Includes bibliographical references and index (Has CD)

ISBN: 0072410752

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MAR

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