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Professional services : text and cases /

DeLong, Thomas

Professional services : text and cases / Thomas Delong, Ashish Nanda - 1st ed. - Boston : McGraw-Hill 2003 - xxxii, 538 p. : ill. ; 24 cm.

Includes index

ISBN: 0072559209

Subjects--Topical Terms:
Professions --Marketing
Consultants --Marketing
Service industries --Management

Dewey Class. No.: 658 / DEL

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