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Foundations of marketing /

Jobber, John

Foundations of marketing / David Jobber and John Fahy - 1st ed. - London : McGraw-Hill Education 2002 - xxv,355 p. : ill.(some col.) ; 26 cm.

Includes bibliographical references and index

ISBN: 0077098668

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / JOB

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