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Marketing of high-technology products and innovations /

Mohr, Jakki

Marketing of high-technology products and innovations / Jakki Mohr - New Jersey : Prentice Hall 2001 - xvii, 414 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 0130136069

Subjects--Topical Terms:
High technilogy industries --Marketing

Dewey Class. No.: 620.00688 / MOH

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