Normal view MARC view ISBD view

Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - 6th ed. - Boston : Irwin 2000 - xvi, 752 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 0070275432

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing--Case studies--Management

Dewey Class. No.: 658.802 / CRA

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)