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Ethical marketing decisions: the higher road /

Laczniak, Gene R.

Ethical marketing decisions: the higher road / Gene R. Laczniak and Patrick E. Murphy - Upper Saddle River : Prentice-Hall 1993 - xiv, 322 p. : 23 cm.

Includes bibliographical references and index

ISBN: 0205136273

Subjects--Topical Terms:
Business ethics
Marketing - moral and ethical aspects

Dewey Class. No.: 174.4 LAC

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