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Marketing

Berkowitz, Eric N...[et al]

Marketing - 3rd ed. - Homewood : Richard Irwin D 1992 - xxiv, 791 p. : ill ; 28 cm.

Includes instructor's media, resource giude, bibliographical references and index

ISBN: 025609182X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MAR

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