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Marketing channels /

Stern, Louis

Marketing channels / Louis W. Stern and Adel I. El-Ansary - 3rd ed. - Englewood Cliffs : Prentice Hall 1998 - xiv, 608 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 0135571588 01

Subjects--Topical Terms:
Marketing channels

Dewey Class. No.: 658.84 / STE

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