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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhptra - Englewood Cliffs : Prentice Hall 1993 - xxxv, 857 p. : ill. ; 28 cm

Includes bibliographical references and index

ISBN: 0135553504

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

Dewey Class. No.: 658.83 / MAL

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