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Marketing and entrepreneurship in SMEs : an innovative approach /

Carson, David [et al]

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson [et al] - London : Prentice Hall 1995 - xvi, 296 p. ; 25 cm.

Includes bibliographical references and index

ISBN: 0131509705

Subjects--Topical Terms:
Marketing management
Small business management

Dewey Class. No.: 658.8 / MAR

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