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Marketing /

Marketing / Eric N. Berkowitz [et al...] - 5th ed. - Boston : Irwin McGraw-Hill 1997 - xxxii, 736 p. : ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0256189684

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MAR

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