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Market research : a guide to planning, methodology and evaluation /

Hague, Paul

Market research : a guide to planning, methodology and evaluation / Paul Hague and Peter Jackson - 2nd ed. - London : Kogan Page 1999 - 239 p. : ill. ; 22 cm

Includes bibliographical references and index

ISBN: 0749429178

Subjects--Topical Terms:
Market research

Dewey Class. No.: 658.83 / HAG

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