1.0 INTRODUCTION--

1.1. Background – 1 - -
1.2. Linking Climate Change Policy to the Communication Strategy – 1 - -
1.3. Rationale of Strategy – 1 - -
1.4. Purpose of Strategy 3 - -
1.5. Scope of the Strategy- 3 - -
1.6. Approach and Methodology
1.7. Steps Undertaken in Developing Strategy- 3 - -
1.8. National Consultation on the Strategy- 4 - -

2.0 SITUATIONAL ASSESSMENT AND ANALYSIS - 5- -

2.1. Overview 5 - -

2.2. Understanding the Situation 5 - -
2.2.1. Level of Understanding Key Climate Change Aspects -5- -
2.2.2. Nature of Communicating Climate Change Issues -6 - -
2.2.3. Relevance of Climate Change Communication- 8 - -

2.2.4. Accessing Information on Climate Change Communications - -9 - -
2.3. Development and Focal Problems to be Addressed by UNCCCS - - 10 - -

3.0 COMMUNICATION STRATEGY AND ACTIVITY PLAN - -12 - -

3.1. Introduction- 12 - -

3.2. Guiding Principles of the Strategy – 12 - -
3.2.1. Overall Objective of UNCCCS- 13 - -
3.2.2. Specific Objectives of UNCCCS- 13 - -
3.3. Overall Desired Outcomes (Key Issues and Behaviors, Attitudes, and Practices)- 14 - -
3.4. Target Audiences and Characteristics 14 - -
3.5. Key Influencers (Means and Level of Influence) -15 - -

3.6. Conmmunication Entry Points – 15 - -

3.7. Message Design 16 - -
3.7.1. Type of Messages and Attributes- 16 - -

3.7.2. Salient Elements of Messages- 16 - -
3.7.3. Messages Under UNCCCS -17 - -
3.7.4. ADAPTATION MESSAGES- (Agriculture Sector) 18 - -
3.7.5. ADAPTATION MESSAGES- (Other Sectors) – 24 - -
3.7.6. MITIGATION MESSAGES -37 - -

3.7.7. Communication Tools/Materials and Channels 42 - -

4.0 IMPLEMENTATION PLAN 44 - -
4.1. Key Institutions and Stakeholders 44 - -
4.2. Information and Material Flow 45 - -
4.3. Reporting Arrangements 45 - -
4.4. Coordination of the Strategy 45 - -
4.5. Resource Mobilization 45 - -
4.6. Monitoring and Evaluation Plan – 45 - -
4.7. Implementation Budget (5-year 2017-202 1) 47 - -
5.0 APPENDICES-49
5.1. Appendix 1: SWOT Analysis for Climate Change Communication in Uganda- -49
5.2. Appendix 2: Stakeholders for National Consultations -50
6.0 REFERENCES- 51