The ultimate guide to strategic marketing : Robert J. Hamper.
Material type:
TextPublisher: New York : McGraw-Hill, 2014Description: xii, 304 p. ; 24 cmContent type: - text
- unmediated
- volume
- 9780071809092 (hardback)
- 0071809090 (hardback)
- real world methods for developing successful, long-term marketing plans /
- 658.802 23 HAM
- HF5415.13 .H2764 2014
- BUS043000
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Archbishop Kiwanuka Memorial Library | 658.802 HAM (Browse shelf(Opens below)) | Available | 47674 | ||
| Archbishop Kiwanuka Memorial Library | 658.802 HAM (Browse shelf(Opens below)) | Available | 47675 | ||
| UMU Rubaga Campus | 658.802 HAM (Browse shelf(Opens below)) | Available | 47003 | ||
| Archbishop Kiwanuka Memorial Library | 658.802 HAM (Browse shelf(Opens below)) | Available | 47004 |
Includes index.
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"-- Provided by publisher.
There are no comments on this title.