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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:
  • 9780073404813 (alk. paper)
  • 0073404810 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22 PER
LOC classification:
  • HF5415 .M378 2010
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 658.8 PER (Browse shelf(Opens below)) In transit from Archbishop Kiwanuka Memorial Library to UMU Kabale Campus since 26/09/2022 44460
Archbishop Kiwanuka Memorial Library 658.8 PER (Browse shelf(Opens below)) Available 44461
Archbishop Kiwanuka Memorial Library 658.8 PER (Browse shelf(Opens below)) Available 44462

Includes bibliographical references and indexes.

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