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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmISBN:
  • 9780073380964 (alk. paper)
  • 0073380962 (alk. paper)
Other title:
  • Marketing management
Subject(s): DDC classification:
  • 658.8 22 PET
LOC classification:
  • HF5415.13 .P388 2008
Online resources:
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 658.8 PET (Browse shelf(Opens below)) Available 44457
Archbishop Kiwanuka Memorial Library 658.8 PET (Browse shelf(Opens below)) Available 44458
Archbishop Kiwanuka Memorial Library 658.8 PET (Browse shelf(Opens below)) Available 44459

Includes bibliographical references (p. 235-241) and indexes.

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