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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:
  • 9780073381060 (alk. paper)
  • 0073381063 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22 KER
LOC classification:
  • HF5415 .K452 2009
Online resources:
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 658.8 KER (Browse shelf(Opens below)) Available 44425
Archbishop Kiwanuka Memorial Library 658.8 KER (Browse shelf(Opens below)) Available 44427
UMU Kabale Campus 658.8 KER (Browse shelf(Opens below)) Available 44426

Includes bibliographical references (p. 447-467) and indexes.

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Archbishop Kiwanuka Memorial Library | Uganda Martyrs University P.O. Box : 5498 Kampala, Uganda
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