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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

By: Contributor(s): Material type: TextTextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN:
  • 9780073529820 (alk. paper)
  • 0073529826 (alk. paper)
Subject(s): DDC classification:
  • 658.81 22 MUL
LOC classification:
  • HF5415.13 .M352324 2008
Online resources:
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 48606
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 43555
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 43557
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 43558
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 43563
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 43564
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 43565
UMU Mbale Campus 658.81 MUL (Browse shelf(Opens below)) Available 43566

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Includes bibliographical references and index.

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