Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:

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Book

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.8 PET (Browse shelf(Opens below))	Available	30195
Archbishop Kiwanuka Memorial Library	658.8 PET (Browse shelf(Opens below))	Available	25185
Archbishop Kiwanuka Memorial Library	658.8 PET (Browse shelf(Opens below))	Available	29424
Archbishop Kiwanuka Memorial Library	658.8 PET (Browse shelf(Opens below))	Available	29006
Archbishop Kiwanuka Memorial Library	658.8 PET (Browse shelf(Opens below))	Available	28776
UMU Mbale Campus	658.8 PET (Browse shelf(Opens below))	Available	28785

Includes bibliographical references (p. 853-860) and index.

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