000 004790000a22001690004500
001 001945
020 _a0750607890
082 _a658.8 MUD
090 _c1945
_d1945
245 _aThe management and marketing of services
260 _aOxford : Butterworth Heinmann
_c1993
300 _axii, 274p.; 25cm
440 _a(Contemporary Business Series)
_921262
500 _aIncludes bibliographical references and index
650 _aManagement and marketing
_921263
942 _cBOOK
999 _c1945
_d1945