000			006400000a22002050004500
001			001844
008			130422t xxu||||| |||| 00| 0 eng d
020			_a0030767482
082			_a658.8 _bSHI
090			_c1844 _d1844
100			_aShimp, Terence _99828
245			_aPromotion management and marketing communications / _cTerence A. Shimp
250			_a3rd ed.
260			_aPhiladelphia : _c1993 _bHarcourt Brace Jovanovich
300			_axxii, 682 p. _bill. (col.) ; _c 23 cm.
500			_aIncludes bibliographical references and index
650			_aManagement - marketing _99829
650			_aMarketing _99830
942			_cBOOK _2ddc _01
999			_c1844 _d1844