Promotion management and marketing communications / Terence A. Shimp
Publication details: Philadelphia : 1993 Harcourt Brace JovanovichEdition: 3rd edDescription: xxii, 682 p. ill. (col.) ; 23 cmISBN:- 0030767482
- 658.8 SHI
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Archbishop Kiwanuka Memorial Library | 658.8 SHI (Browse shelf(Opens below)) | Available | 1844 |
Includes bibliographical references and index
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