Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp

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Publication details: New York : 2003 Thomson LearningEdition: 6th edDescription: xxi, 650 p. : col. ill. ; 29 cmSubject(s):

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Book

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.82 SHI (Browse shelf(Opens below))	Available		18521

Includes bibliographical references and index

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