Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
Publication details: New York : 2003 Thomson LearningEdition: 6th edDescription: xxi, 650 p. : col. ill. ; 29 cmSubject(s): DDC classification:- 658.82 SHI
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Archbishop Kiwanuka Memorial Library | 658.82 SHI (Browse shelf(Opens below)) | Available | 18521 |
Includes bibliographical references and index
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