Promotion management and marketing communications / Terence A. Shimp

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Publication details: Philadelphia : 1993 Harcourt Brace JovanovichEdition: 3rd edDescription: xxii, 682 p. ill. (col.) ; 23 cmISBN:

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Book List(s) this item appears in: Management

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 SHI (Browse shelf(Opens below))	Available		1844

Includes bibliographical references and index

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