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Shimp, Terence A.
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1.
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Advertising, promotion and supplemental aspects of integrated marketing communications /
Terence A. Shimp
by
Shimp, Terence A
Edition:
4th ed.
Publication details:
New York :
The Dryden Press
1997
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2.
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Advertising, promotion, and supplemental aspects of integrated marketing communications /
Terence A. Shimp
by
Shimp, Terence A
Edition:
6th ed.
Publication details:
New York :
Thomson Learning
2003
Availability:
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Archbishop Kiwanuka Memorial Library
(1)
Call number:
658.82 SHI
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