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1. Book Promotion management and marketing communications / by Shimp, Terence Publication: Philadelphia : Harcourt Brace Jovanovich 1993 . xxii, 682 p. , Includes bibliographical references and index 23 cm. Date: 1993 Availability: Items available: Archbishop Kiwanuka Memorial Library [658.8 SHI] (1),
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2. Book Advertising, promotion and supplemental aspects of integrated marketing communications / by Shimp, Terence A. Publication: New York : The Dryden Press 1997 . xxiv, 589 p. : , Includes bibliographical references and index 26 cm Date: 1997 Availability: Items available: Archbishop Kiwanuka Memorial Library [658.82 SHI] (1),
3. Book Advertising, promotion, and supplemental aspects of integrated marketing communications / by Shimp, Terence A. Publication: New York : Thomson Learning 2003 . xxi, 650 p. : col. ill. ; , Includes bibliographical references and index Date: 2003 Availability: Items available: Archbishop Kiwanuka Memorial Library [658.82 SHI] (1),

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